F Favicon (Favourite icon) The image located at the top of each browser tab or window. End user The person who ultimately uses the product, and who we, at Haio, design for. The catalyst for all your late night impulse buying. E eCommerce eCommerce is the activity of electronically buying or selling of products on online services or over the Internet. Domain The name by which a website is identified.
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It's also one of the easiest ways to knock your entire site and emails offline so we always reccomend leaving this one to the experts. In turn, when someone types your domain name into their web browser the DNS servers translate the domain name to the IP address and point the browser to the correct web server. DNS servers are provided with the IP address of your web server when you assign your domain name to those servers. DNS (Domain Name Service) The DNS converts IP addresses into domain names. Design system A set of visual rules and components that helps develop consistent, branded user experiences across all digital products or platforms.
D Database A database is an organised collection of data, generally stored and accessed electronically from a system. Think of this as the set of design system rules, but in code.
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CSS (Cascading Style Sheets) Code that defines how to display HTML elements in external style sheets that enable you to change the appearance and layout of all the pages in a website by editing one single file. The best copy is short, engaging and convinces you to do something (buy more things). The result of a copywriter and a coffee or two. Copy The text used for a particular page. Other common goals are newsletter subscriptions and content downloads from the website. This is often used to track the number of site visitors that have been “converted” into paying customers, though sales are not always chosen as the metric. Conversion The completion of a predefined goal. Usually, a component provides a particular function or group of related functions. Not to be confused with RGB! Component An identifiable part of a larger program or construction. So, as we add more colour, the result turns darker. CMYK is a subtractive colour, this means that we begin with white and end up with black. CMYK CMYK or ‘Cyan, Magenta, Yellow, Key’, is a colour model that is used for print purposes. We build sites using the popular WordPress CMS and Laravel Nova. The CMS is generally used for editing and updating content such as text, images and video all within a back end user interface. Content Management System (CMS) A back end tool for managing the content of a website. Cache / caching Cached files are those that are saved or copied (downloaded) by a web browser so that the next time that user visits the site, the page loads faster. the contact button at the top of this page for when you want to start a new project with us. C Call to action (CTA) It refers to any device designed to prompt an immediate response or encourage an immediate behaviour e.g. Think of Hansel and Gretel forming a trail back to their home. Breadcrumb Navigational elements that usually appear at the top of a website to indicate the current page the user is on and any parent pages that have led the user to the current page.
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Bootstrap Bootstrap is a free and open-source CSS framework created by Twitter directed at responsive, mobile-first front-end web development. Below the fold Refers to content that appears off the bottom of the screen for the average website visitor in their browser. Consisting of databases, CMSs and APIs amoungst other things. B Back end The magic part of the website or app that nobody sees which makes everything miraculously work. API (Application Programming Interface) A set of functions and procedures allowing the creation of applications that access the features or data of an operating system, application, or other service. AJAX (Asynchronous JavaScript and XML) Typically used for creating dynamic web applications and allows for asynchronous data retrieval and content updating without having to reload the page. There are also four common types of typographical alignment – center, left, right, and justified, each with their own time and place for application. Alignment The lining up of elements to achieve balance, order, and a more logical layout. Accessibility The process of making web content accessible to people who are visually impaired, hearing-impaired, colour blind or anyone else who cannot use a computer in a conventional manner. Above the fold Content on a website or application that appears before the user has to scroll. Often applied in marketing campaigns such as advertising. A A/B split testing A randomised experiment with two variants to see which performs best.
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